Applications[ edit ] The first documented evidence of the deliberate use of marketing to address a social issue comes from a reproductive health program led by K. Chandy and colleagues proposed, and subsequently implemented, a national family planning program with high quality, government brand condoms distributed and sold throughout the country at low cost. The program included an integrated consumer marketing campaign run with active point of sale promotion.
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You'll handle more mail, more efficiently.The important point to remember is that the marketing plan is a document designed to present concise, cohesive information about a company’s marketing objectives to managers, lending institutions, and others who are involved in creating and carrying out the firm’s overall business strategy.
Jan 09, · With news of more brick-and-mortar stores closing, even after a lucrative holiday season, here are five tips small retailers need to know to develop a killer digital marketing plan . A marketing plan is a business document outlining your marketing strategy and tactics. It's often focused on a specific period of time (i.e.
over the next 12 months) and covers a variety of marketing-related details, such as costs, goals, and action steps. It's important that you have a budget developed for your marketing plan. Marketing is an investment. While a good plan will help you outline your company's product or service strategies, tactics, expenses, and expectations, a budget will ensure that your team follows through on .
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A marketing plan describes who your customers are, where they get information and how you expect to reach them. Here are a few important things to keep in mind as you create your plan.