Sources of secondary data[ edit ] Secondary data can be obtained from different sources: This information is called administrative data.
Where do you go for data?
Should you collect your own? There are the tried and true methods for collecting secondary research by using well known sites like Forrester or reading other blogs and eBooks that reference themand there are complicated and thorough methods associated with conducting primary research.
Primary research sounds like it would be more credible, but it also sounds more time consuming. That being said, some secondary resources carry more weight.
For example, if your company or blog is fairly new and unknown, a study you conduct may not carry the same level of authority as one conducted by Forrester or the Census Bureau. People see those names, which connote accuracy, fairness, and a longstanding history of good research, and they feel comfortable trusting the results.
This means they will also be more likely to trust your interpretation of the results. So really the call is yours: If you do decide that you want to conduct primary research, there are actually easier ways to go about it than a big, formal study. In fact, it could be as simple as conducting a poll on Facebook.
And if you send questions out to your employees, make sure you report on things like demographics and company size. Check out this graphic for other practical ways to conduct small bits of primary research: The good news is that primary research can likely stretch a lot further in supporting various content.
You can shape it to include whatever you want, so you can probably use it for weeks or even months, even in digital marketing, where things change so frequently. Secondary research, on the other hand, can more easily be seen as stale or no longer relevant when used in reference.
So, Which Should I Use: Primary or Secondary Research? Again, it depends on your time, resources, and purpose. The 60 Second Marketer recommends starting small and working your way up to comprehensive studies like the mobile marketing research we conducted; the report will be out later this month, but you can view the infographic here.
Whatever you do, just remember to be honest, accurate, thorough, and ethical in your reporting, and your research will carry your content into a new level of credibility.Secondary data is something that seldom fits in the framework of the marketing research factors.
Reasons for its non-fitting are: Unit of secondary data collection-Suppose you want information on disposable income, but the data is available on gross income.
The information may not be same as we. Secondary Market Research. Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and. Primary research delivers more specific results than secondary research, which is an especially important consideration when you’re launching a new product or service.
In addition, primary research is usually based on statistical methodologies that involve sampling as little as 1 percent of a target market.
Chapter 8: Secondary Data Research in a Digital Age Introduction Research projects often begin with secondary data, which are gathered and recorded by someone else prior to (and for purposes other than) the current project.
Secondary research, on the other hand, can more easily be seen as stale or no longer relevant when used in reference. So, Which Should I Use: Primary or Secondary Research? Again, it depends on your time, resources, and purpose. Secondary data is the data that have been already collected by and readily available from other sources.
Such data are cheaper and more quickly obtainable than the primary data and also may be available when primary data can not be obtained at all.